OnSnow
Technical Snowboarding Apparel
Helping Athletes Focus on the Game Rather Than the Risks
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Project
Year
Apparel Design / Clo3D
Duration
Skills
3 Weeks
Research / Concept Development /
Ideation and Form Development /
Rendering / Visualization
2024
Snowboarding Apparel
Equips athletes with high performance garments that are searchable, diminishing fatal risks of the sport.
ON
Brand Research
On
To ignite the human spirit through movement.
“Incredible things happen when humans move. Being in motion taps into the place in the subconscious where inspiration lies. It's called flow state: A mindset where action and awareness blur together, leaving us fully immersed in the moment. A hack for the mind, helping us to dream bigger and better.”
PRODUCTS
Language, Creative Direction, CMF, Categories
On In the SNOW
Although On currently doesn't carry snow sport apparel, this is the perfect opportunity to propose a brand extension, leveraging the existing technologies and strength of the brand to support this entry.
SNOW SPORTS
Risks
The leading cause of death in skiing/snowboarding is trauma from hitting solid objects, which requires specialized searching within treacherous, high-speed terrain, large-scale areas.
In avalanche burials, the survival rate drops to roughly 20-30% if the victim is not rescued within 30 minutes.
Statistics
20–30%
Survival Rate Drops
In avalanche burials, the survival rate drops to roughly 20-30% if the victim is not rescued within 30 minutes.
63.3%
Losing Control
The majority of injuries (63.3%) are caused by non-contact events, such as losing control.
600,000
Skiing Injuries
Approximately 600,000 people in the U.S. experience skiing-related injuries annually.
SNOW SPORTS
Recco ™ Technology
RECCO is a two-part, radar-based rescue system designed to locate people buried in avalanches or lost in the outdoors.
It consists of passive reflectors integrated into clothing/gear and active, handheld or helicopter-mounted detectors used by professionals. The detector sends a signal that bounces off the reflector and back to rescuers, pinpointing the location
OnSnow
Development & Exploration
DESIGN CRITERIA
SEARCHABILITY
HIGH PERFORMANCE
STORAGE
Moodboard
AI visualizations from sketch
OnSnow
Clo 3D Construction
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RECCO ™
Recco™ is integrated into the top undergarment of the collection, stitched inside the construction to ensure the safety and searchability of the athlete even when the jacket is unworn.
BREATHABLE
The undergarment is made of merino wool, providing breathability, comfort, and temperature regulation to support the athlete in their sport.
High fashion. High Performance.
RECCO ™
Recco™ is integrated into the outer garment to ensure the safety and searchability of the athlete when on the site. The rescue system is stitched into the construction of the jacket, so that it is unremovable.
STORAGE
OnSnow ensures that the athlete has ample and appropriate storage to hold everything they may need while on the snow.
OnSnow
The Garments
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There are too many risks to consider when snowboarding,
but with OnSnow, you can snowboard
in high-performance garments with an untroubled mind because...
YOU WILL BE MORE
CONFIDENT.
YOU WILL
PERFORM YOUR BEST.
YOU WILL ALWAYS BE
FOUND.
